MailBeez.io in the Shopware backend
MailBeez.io embeds itself seamlessly into the Shopware backend.
After installing and configuring the plugin, MailBeez is seamlessly embedded in the Shopware 5 / 6 backend.
The system can be accessed at any time via the menu item Marketing > MailBeez without having to switch to an external website.
Full support for language and sub shops
Language-based sub-shops
An unlimited number of language shops can be managed per MailBeez.io instance - these appear in MailBeez as a language variant.
In detail: In the Shopware data model, all language-Shop customers belong to the main shop. Shopware assigns the appropriate language-based sub-shop ID so that the language information is available for each customer.
Generic sub-shops
Each sub-shop requires a dedicated MailBeez.io instance. When opening MailBeez in Shopware, the desired instance can be selected.
In detail: Shopware divides data (customers, orders) strictly according to sub-shop ID, so sub-shops are completely separated from each other.
AFunctionalty
The following campaign modules are currently available for Shopware in MailBeez.io:
- Newsletter Advanced
Extensive newsletter function with automation, powerful segmentation rules (from Shopware 5.3 also according to dynamically updated customer streams), personalized voucher campaigns and much more. - Customer Winback
Multi-level rule-based re-activation of existing customers - Voucher for the next order
For the subsequent purchase shortly after a purchase - Customers without purchase
Contact customers without purchase (note GDPR) - Request for Product Review
More product reviews - Coupon: birthday wishes
Personalized coupons for your birthday - Voucher expiry reminder
Reminds of vouchers that are about to expire - Order status change
Informs the customer about the change in the status of an order, extensively customizable - New customer greeting
Fully customizable welcome email
According to the concept of MailBeez, all emails can be enriched with powerful content elements, e.g .:
- Live Content
Personalized product recommendations such as New products, also purchased products - Product Hero
Assistant for inserting product display including image processing
Please note:
According to § 7 Abs. 3 UWG customers can be contacted under certain circumstances by email without consent. However, the customer must be able to unsubscribe.
Shopware does not record (see details below) which customers have actively unsubscribed from a newsletter or have objected to the use of the email address. This means that customers who have already objected may be contacted again. In order to avoid trouble here, we recommend sending an initial information email via which customers can quickly and easily unsubscribe from further emails - we will of course be happy to help you personally.
Clean logging with MailBeez signup widget
With the easy and flexible to integrate MailBeez newsletter registration the process of capturing email addresses is optimized for both customers and prospects: Subscriptions and unsubscriptions are logged and the capturing of optional data such as first and last name and title takes place progressively.
Alternatively, the MailBeez Newsletter API can be used to register email addresses for newsletter opt-ins.
The MailBeez system "understands" when prospects become customers. You can address them separately and in a targeted manner, e.g. Submit attractive offers to prospects.
Missing logging of unsubscriptions in detail
In Shopware, subscriptions and unsubscriptions to newsletters are handled as follows:
- Opt-ins for newsletters are saved with an email address in the table s_campaigns_mailaddresses
- If the recipient unsubscribes later, the entry is deleted from the s_campaigns_mailaddresses table.
- It is therefore not possible to determine who has logged off.
Technical details
No slowdown of the Shopware backend
The MailBeez API and the Shopware Connector were developed from the ground up according to the following principles:
- No or the least possible impairment of the working speed in the backend, as e.g. would happen when editing events synchronously
- Align changes to customer or order data as quickly as possible
To achieve this, all data synchronization processes are processed asynchronously and fast delta synchronizations are carried out for the relevant data.
Minimal database footprint
Since the MailBeez.io server controls the complex data synchronization processes, only a few data need to be managed in the Shopware database.
During plug-in installation, the table s_plugin_mailbeez_sync is created, in which meta data for data synchronization is saved.
To support the fast delta synchronization, some triggers are created.
When the plugin is uninstalled, the minor changes made to the database are undone.